DAY 1 FITNESS

Written By Kaitlin Ortega

Day 1 Fitness is redefining the fitness apparel industry with its bold, innovative approach. Founded by mega-influencer Kalee Rogers, the brand embodies an urban aesthetic with a sophisticated edge, reflecting the athleticism and dynamic spirit of its community. At the heart of the brand is its distinctive mark—a stylized, abstract rising sun—perfectly aligned with the empowering tagline, "Rise Above." We were thrilled to craft a compelling brand identity and design a seamless Shopify experience for this emerging powerhouse in fitness fashion.

 
 
 
 
 
 
 
 
 
 
 
 

VISIT TODAY AT DAY1FIT.COM

 
 
Kaitlin Ortega

Hey, I’m Kaitlin with Above Design Studio. I design custom branding identities and websites for small businesses and boutique brands nationwide. I absolutely love what I do for my clients to help get them set up for success and feel aligned with their ideal visual identity. Contact me today for more information. www.abovedesign.studio/contact

https://www.abovedesign.studio
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KALEE ROGERS